Wordless picture books are a beautiful addition to every child’s growing library, but how do we sell, read, and promote picture books to customers in a manner that uplifts the value of storytelling in this unique format? In this idea exchange, we will discuss strategies for promoting and selling wordless picture books as well as the potential for using wordless picture books in literacy and storytelling programming. We will explore the benefits and challenges of this genre, as well as the different types of customers who may be interested in wordless picture books. Attendees will leave with a better understanding of the benefits and challenges of selling wordless picture books, as well as practical strategies for promoting and merchandising this unique and valuable genre. All booksellers are encouraged to attend and participate in this engaging and informative idea exchange.